Enterprise • CMS • Marketing Automation
Modernizing PLI’s Digital Experience: Headless CMS, Marketing Suite, and Scalable Cloud
PLI is a U.S.-based leader in custom physical cards for hospitality, retail, and loyalty programs. They partnered with Theecode to overhaul their public web experience, centralize content, and stand up an omnichannel marketing + analytics stack — without breaking compliance or uptime.
Headless CMS
Omnichannel Marketing
AWS Infra & Security
Content Ops Automation
PLI Digital Experience
Headless CMS
Content Update
New Gift Card Product
Line
• Update hero banner
• Push to email & social
• Sync product spec sheet
• Push to email & social
• Sync product spec sheet
Marketing & Ops Dashboard
Channels
Email + Social
Region
US / Hospitality
Live Campaigns
12
Infra Status
Healthy
Security & Compliance
- AES-256 encryption at rest
- AWS WAF active
- PCI-sensitive flows isolated
Theecode Contribution
Headless CMS rollout, omnichannel marketing suite, AWS scaling & security hardening.
Challenge
Legacy CMS, manual marketing, and no single source of truth
The existing website was dated and hard to navigate. Content updates took too long, and marketing struggled
to keep web,
email, and social consistent. There was no clean way to launch new product lines (gift cards, loyalty cards,
hotel
keycards, etc.) across every channel at once.
At the same time, infrastructure needed to scale and meet security expectations: encrypted data, PCI-aware payment flows, and hardened public surfaces.
At the same time, infrastructure needed to scale and meet security expectations: encrypted data, PCI-aware payment flows, and hardened public surfaces.
- Outdated experience limited inbound conversions and slowed marketing response.
- Traditional CMS created bottlenecks in content and asset rollout.
- No omnichannel automation — email, social, and site all had to be touched manually.
- Needed secure, scalable infra (AWS, CloudFront, WAF, encryption) to handle traffic and compliance.
Before Theecode
• Slow content changes
• Disconnected campaigns
• Hard to scale site traffic
• Manual reporting effort
• Disconnected campaigns
• Hard to scale site traffic
• Manual reporting effort
After Theecode
• Headless CMS = instant updates
• Unified marketing ops
• Secure AWS footprint
• Real-time engagement analytics
• Unified marketing ops
• Secure AWS footprint
• Real-time engagement analytics
What We Delivered
A production-grade digital engine: Headless CMS, omnichannel marketing, analytics, and AWS-scale infrastructure.
Website Redesign & Optimization
Fully modern UI in React/Tailwind with faster page loads and clearer product navigation for hospitality,
retail, and
loyalty card lines.
React.js
Tailwind CSS
CloudFront CDN
Headless CMS Rollout
Centralized content and ../assets. Marketing can now publish, schedule, and sync updates across web, email, and
social
without dev tickets.
Headless CMS
Asset Hub
Scheduled Publish
Omnichannel Marketing Suite
Automated email/newsletter flows, social scheduling, and engagement tracking — all feeding into one
performance view.
Campaign Scheduler
Lead Tracking
Personalization
Secure & Scalable Cloud
AWS infra with auto-scale, WAF, encryption at rest, PCI-aware boundaries, and multi-region resiliency.
AWS WAF
AES-256
Multi-Region DR
Platform Snapshot
How the new PLI platform fits together
Headless CMS feeds product/content into web, email, and social surfaces. Marketing automation
personalizes
loyalty /
gift card campaigns per segment. AWS handles scale, security, and delivery.
- Centralized asset + content hub driving every channel.
- Automated outbound touchpoints (email, social, promotions).
- Secure, PCI-aware infrastructure with WAF and encryption.
Screens & Flows (Illustrative)
From content push to campaign live — one workflow.
Theecode delivered the operating spine for PLI’s marketing + content teams: update product lines, schedule
promotions,
and measure engagement — without filing a dev ticket or waiting for weekly release cycles.
Headless CMS Console
Unified product + asset library for hospitality cards, retail gift cards, loyalty / rewards cards. One
source of truth.
Campaign Orchestration
Schedule an offer, push to email + social, auto-personalize messaging for different verticals. Track
clickthrough +
inquiries.
Marketing & Security Dashboard
AWS health, WAF status, and engagement metrics in one view. Compliance stays happy. Marketing stays fast.
Impact
Faster content, smarter engagement, safer infrastructure
Content and campaigns now move at marketing speed, not dev-ticket speed. PLI’s digital presence looks modern,
loads
faster, and scales cleanly on AWS.
40%
Faster load times across key pages
25%
Lift in inbound customer inquiries
60%
Reduction in content update time
2×
Traffic capacity with secure AWS scaling
Tech Stack & Approach
Built for marketing velocity, enterprise security, and scale
We didn’t just redesign pages. We gave PLI a repeatable engine to launch new card lines, target segments,
and run
campaigns under real compliance constraints.
- React.js front-end with Tailwind for rapid iteration
- Headless CMS powering web, email, and social syndication
- Omnichannel marketing scheduler + lead tracking dashboard
- AWS CloudFront, WAF, encryption at rest (AES‑256), PCI-aware isolation
- Multi-region DR for uptime / resilience
Sample Ops Snapshot
illustrative only
Engagement Today
+32%
Email + Social
Active Campaigns
12
Hospitality push
Security
- AWS WAF active / clean
- PCI-surrounded payment zone isolated
- CDN edge nodes green
- Omnichannel
- Compliance-Ready
- Scales on AWS
Upgrade your content & marketing stack
Start with a Dev+AI pod. Go live in days, not months.
- Headless CMS design & rollout
- Marketing automation & analytics
- Performance tuning & CDN strategy